With passion and openness I continue to evolve my process and understanding of User Experience as a discipline.
I believe that every successful project needs a collaborative user research and a strategy-led creative process. Our insights help us brainstorm and design around user needs, business objectives and KPIs.
The following activities helped my teams arrive to design solutions
- User Interviews
- Social listening
- Heuristic analysis
- User journeys
- Content narratives
- Brand analysis
- Feature definition and design
- Prioritization workshops
From research to insights
Defining KPIs for brainstorming
In collaboration with product and the technology team, I like to recap our objectives. Although our KPIs will evolve as we define the experience, it is an excellent tool to frame a brainstorm workshop.
Next, we define the user(s) journey, while we align our business objectives with our user(s) goals.
Using the experience map as a reference we can start sketching concepts, features and ideas. Making sure to name each feature.
A prioritization system helps identify which features we should define further.
- User impact
- Tech feasibility
- Business Value
Defining a feature
Before starting to wireframe we write the categorize our user needs in questions and actions. We then arrive to a content narrative.
Using the content narrative as a guide we start with more detailed sketches.
Designing around different mental models
User testing the mental model
Back to the brand
At this point my team revisits and conceptualizes around the brand pillars and their promise to start sketching interactive elements.
In a team we translate these brand metaphors into a styleguide. This guide will evolve as we continue to define our experience.
More user research
At this stage we are ready for another round of user research and working closely with our tech team to to continue to iterate and improve on our features.